What Does a Realtor® Do To Earn Their Commission?
Yes, Realtors® are most known for helping people buy and sell real estate, but MOST of the work is done behind the scenes. The best Realtor® is one that makes the transaction flow so smoothly, therefore leaving you thinking “WOW, I bet that job is pretty simple”. Fact is – this couldn’t be further from the truth!
Here’s an infographic to full illustrate how many balls your Realtor® is juggling at one time! (thanks www.greatcoloradohomes.com for the great imagery!)
Exhausting right? On top of the above responsibilities, here’s a list of the COMMON things your Realtor® must do to make the transaction go smoothly:
Common REALTOR® Responsibilities:
- Schedule Showings
- Schedule Listing Appointments
- Maintain Required Continuing Education
- Deliver Earnest Money On Time
- Coordinate Property Inspections
- Keep Up With Mortgage Company Progress
- Verify Buyer’s New Homeowner’s Insurance
- Coordinate Home Warranty Company
- Negotiate Counteroffers
- Schedule Closings
- Attend Closings
- Get All Disclosures Delivered & Signed
- Keep The Transaction On Track
- Provide Educational Materials to Consumers
- Keep Your Blog Active
- Maintain Active Social Media Profiles
- Answer the Phone ALL DAY & NIGHT
- Return Missed Phone Calls
- Return Emails ASAP
- Follow Up With Website Inquiries
- Keep Up With Changing Laws
- Run Comparables for Buyers & Sellers
- Determine Accurate Pricing
- Help Stage & Present Properties
- Meet the Appraiser at Property
- Meet the Inspector(s) at Property
- Show Hundreds-Thousands of Homes Each Year
- Get Signed Contract to Title Company
- Negotiate Repairs
- Keep Clients Updated With Each Step
- Provide Comps for the Appraiser
- Coordinate Closing
- Review HUD-1 for Errors
- Make Sure There is a Clear Title
- Explain the Contract to Clients
- Provide Advice on Offer Price
- Explain The Current Real Estate Market
- Explain Pros & Cons of Each Neighborhood
- Verify Completion of Repairs
- Make Sure The Loan Funds
- Schedule & Attend the Walkthrough
- Dispute Low Appraisals
- Verify Delivery of Title Commitment
- Remind Clients to Schedule Utilities
- Manage Your Online Reputation
- Compete with 1,000’s of REALTORS® for Business
- Deal With Vendors
- Keep MLS Listing Data Current
- Attend Real Estate Conferences
- Network with Local Home Builders
- Coordinate Open Houses
- Check Up On Past Clients
- Still Have a Life After You’re Done!
Source: The Lighter Side of Real Estate